September 8-10, 2008

LATIN AMERICA '08

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Monday, September 08
12:30 pm - 8:00 pm
Registration Open


1:00 pm - 3:00 pm
Demo Rooms Open


2:30 pm - 5:30 pm
Exhibitor Set-up


3:15 pm - 4:00 pm
Solution Provider Orientation


4:15 pm - 5:00 pm
General Session: Latin America Channel Trends



A State of The Market 2008

The 2008 Latin American Channel Market research is the industry's third annual comprehensive look at the Solution Provider Partner business model across Latin America. The research delivers the most up-to-date insight and analysis on evolving channel dynamics and will be a vital reference and planning tool for Partners and IT manufacturers alike. In this exclusive session you will be the first to see the top line results from the 2007 study, where we will evaluate and discuss Partner demographics, revenue trends and opportunities for profitable growth, sales/marketing strategies, services practices, customer trends and Solution Provider partnership needs.




Carlos Blanco
Managing Director
Next Level - A Division of Everything Channel
   

5:15 pm - 6:00 pm
Vendor World Premiere Sponsored by Intel



The market is changing. Your business models are evolving. And Intel wants to help you understand these changes and be part of the solution you can offer for your customers. Come and hear how Intel technologies can help you Optimize, Expand and/or Diversify your business.




Mauricio Velez
Distribution Business Manager
Latin America Region, Intel
   

6:00 pm - 8:00 pm
Solutions Pavilion Reception


Tuesday, September 09
7:30 am - 5:00 pm
Registration Open


8:00 am - 8:45 am
Solution Provider Breakfast Sponsored by Autodesk


9:00 am - 10:00 am
General Session:



Business Barometer and Forecast for Latin America
This keynote will take a look at the social, economic and political issues and trends in Latin America and how we can expect it to impact, support or challenge business growth in the coming year.



Terry L. McCoy
Director, Latin American Business Environment Program,
Center for Latin American Studies, University of Florida
   

10:15 am - 12:00 pm
XChange Boardroom Appointments


12:15 pm - 1:00 pm
Vendor World Premiere Sponsored by IBM



Opportunity in Latin America for Growth Markets

Please join Vinicius Lauria to learn about strategies, initiatives and offerings for Business Partners in Latin America. Learn about channel support and market opportunities that can help make your firm more successful in Latin America. We will also share insights into our Business Partner programs. Take this opportunity to network with other Business Partners from Latin America and key IBM executives to discuss potential opportunities.




Vinicius Lauria
Executive of Business Partners
IBM Latin America
   

1:00 pm - 2:00 pm
Luncheon (for ALL attendees) Sponsored by MarketStar



   

2:15 pm - 3:15 pm
XChange Boardroom Appointments


3:15 pm - 5:00 pm
Solutions Pavilion Open


5:00 pm - 6:00 pm
Exhibitor Teardown


5:00 pm - 6:15 pm
Demo Rooms Open


6:15 pm - 7:30 pm
One-on-One Networking Time


7:30 pm - 9:00 pm
Networking Reception Sponsored by Kaseya



   

Wednesday, September 10
7:30 am - 1:00 pm
Registration Open


8:00 am - 8:45 am
Solution Provider Breakfast Sponsored by CRN Brazil



   

9:00 am - 10:00 am
General Educational Session



Own Your Opportunity Now
Hands-On Tactics for Increasing Profits and Accelerating Growth


It’s one thing to own a business … but entirely another to own the opportunity that business exists to serve. Too many companies mistakenly believe that opportunities exist simply because they offer a product or service – and therefore they generate inconsistent results and random growth. But successful companies recognize the need to carve out a space in a market in which they can operate profitably, and then protect that space from competitors. As a result, their performance and profits are not left to chance. In this session, the Institute for Partner Education and Development (IPED) will share its latest research on market dynamics that drive the technology industry – and how those forces will affect solution providers today and tomorrow. Participants will learn:

- What are the general and specific market conditions that affect the business opportunity for solution providers across Latin America – and how should solution providers respond?

- What is the highest level of gross margin and net income a solution provider can realistically achieve in today’s market conditions for Latin America?

- What specific strategies and tactics are proven to cause “best in class” growth and profit for solution providers who sell hardware, software, and services to business customers?




Ryan Morris
Director, Channel Intelligence, IPED
Everything Channel
   

10:15 am - 11:00 am
General Educational Session



"How to Effectively Market and Sell to the SMB"

Ever wonder what makes an SMB end customer tick? What and how do they think about technology--it's specification, purchase and installation? In this session, an SMB customer who happens to be an agency providing services to large IT manufacturers will share insights designed to help Channel Partners better sell into the SMB space.




Carlos Blanco
Managing Director
Next Level - A Division of Everything Channel
   

11:00 am - 12:00 pm
One-on-One Networking Time / Checkout Time


12:00 pm - 1:00 pm
Closing Luncheon / XChange XCellence Awards



The XChange XCellence Awards measure overall business and technology integrator perceptions of vendor products and services during the conference. XChange delegates evaluate andmscore each vendor’s presentation, message and presence during the three day conference. The results are tabulated on site and awards are presented during this closing reception presentation.